Encubate —
one brand, four campaigns
Encubate.me helps busy professionals start a business without quitting their jobs. As a freelance campaign designer, I built the campaigns that sold that idea — a flagship launch, two seasonal pushes, and a retargeting wave — each with its own social set and landing page, all speaking one consistent brand.
Encubate.me was built for a specific person: someone with a full-time job, limited time, and a business idea they were too cautious — or too busy — to start. The product made that leap safer. The campaigns had to make it feel possible.
I came on as a freelance campaign partner, working directly with the CEO and marketing head, and shipped four campaigns over the relationship: a flagship launch, a Christmas and a Black Friday push, and a retargeting wave. Each had a different job in the funnel; all of them had to stay unmistakably Encubate.
One brand, four campaigns — each tuned to a different moment, all speaking the same visual language.
The first commission. The brief was a pain point — getting stuck starting a business — and the design decision was to make that pain as relatable and simple as possible. The more people saw themselves in the problem, the more would feel the value of the fix and sign up. I built the campaign landing page and a social set for Instagram, LinkedIn, and Facebook around that one idea.
The social set
The campaign page
When the calendar gave a reason to buy, the message pivoted from product to gift: gifting an entrepreneurship course beats gifting one more object that gathers dust. Each campaign was re-themed to its occasion — Christmas in red-and-white warmth, Black Friday in high-contrast urgency — while the brand stayed recognisable underneath.
Christmas — gift a course
Black Friday — last-chance urgency
The themed campaign pages
For audiences who had already met the brand, the job changed from explaining to interrupting. This set went editorial — contemporary, art-led visuals built as pattern-breaks in a busy feed rather than offers. The aim was recall: stop the scroll, stay in memory, bring them back.
A more relatable message pulled more of the right people in — and the campaigns performed.
encubate.me was acquired by Dailygreatness in late 2022 and its app now powers their business-building program; figures are the campaigns' reported results from that period.