Hi, I am Lohith!
A Product Designer seasoned in
end-to-end web design — from spec to shipped.
Designs with purpose!
Work That Speaks!!
Neuron
Scholaranium had driven enrollment for five years — but it was built for a different era. Students got results without guidance: quiz complete, score shown, next step unknown. Neuron rethought the interaction model. A fresh user sees a guided dashboard, not an empty one. After every quiz, the next step surfaces automatically. Result: 3× quiz completions, 10× question attempts on the same platform and same student base.
View in detail →DesignForge Methodology
AI tools are fast. They also drift. Without a methodology holding the output accountable, an AI-assisted build produces fast output that doesn't cohere — and the speed gains get eaten by rework. DesignForge is the 6-phase spec-to-ship framework that prevents that. Build time: months → weeks.
View in detail →SPARK
The SAT content team had a bottleneck: converting learning material into presentable, interactive modules required engineering support. One module: one day of build time. SPARK eliminated that permanently. A JSON-driven content system — feed a structured file, the presenter handles the rest. No manual build. No engineering cycle.
View in detail →Website v3
The public website redesign — full ownership of design, content, and development in collaboration with the CMO and CTO. Not a handoff: one person owned all three surfaces and shipped them together. The new site ranks on keywords it had never ranked on before, holds visitors longer, and moves more of them deeper into the product.
View in detail →More from the Desk!
A look at the range — not just the highlights.
Web & AI Build
Landing pages, marketing sites, and AI-assisted builds — volume at quality.
Instructional & Branding
Learning systems, visual identity, and content that teaches.
DesignForge
A 6-phase spec-to-ship AI-human methodology. Delivery time: months → weeks.
Most AI-assisted builds start fast and end slow — the speed gains get eaten by rework. DesignForge is how I prevent that. A 6-phase spec-to-ship framework: gap analysis upfront, three distinct design directions per component, and a deviation rule that makes every meaningful drift from spec a formal decision. AI generates. I curate. Nothing gets delegated silently.
Delivery time
1–3 months
↓
1–2 weeks
The 6-phase process
Journey Planning
Map the feature — user journeys, component inventory, and what to prioritise first.
Sandbox Creation
Set up the isolated build environment with mock data before writing a single line of production code.
System Rough Build
Build the complete rough system without production constraints. Front-load the gap discovery.
Design Iteration
Explore three distinct design directions freely, separate from production, before committing to one.
Sandbox Integration
Implement the chosen design with the full design system and token constraints applied.
Prod Migration
Audit frontend and backend, generate a Token Deviation Report, migrate to production.
3-option
Exploration rule
Every component of any significance goes through three genuinely distinct design directions before one is chosen. Not three variations of the same direction — three different approaches. The choice is the curation. This is where designer judgment does its job.
±20%
Token deviation rule
When AI output diverges more than 20% from the spec's expected scope, a formal Token Deviation Report is triggered. The designer either accepts the deviation with a stated reason, or course-corrects. No change gets absorbed silently. Every meaningful departure from intent is a documented decision.
4 production apps. 6 months. Same designer, spec to shipped.
Neuron
3× quiz completions, 10× question attempts
PACE
Complete rebuild done in days instead of months
SPARK
One day of manual build → feed a JSON
Website v3
Ranks on previously unranked keywords
Precision and Creativity
Skills that I bring to table
What they say?
Echoes of Impact!
Design is collaborative. From mentors to teammates, words that remind me — "I've made an impact!"
"Working with Lohith on the public website redesign changed what I thought was possible from a single person. He didn't just design — he owned the content, the structure, and the production, end to end. We shipped faster and cleaner than I've seen on any project of that scale. When I look at the current site, I see his decisions in every section."
Sundeep Eddu
Head of Marketing and Sales, e-GMAT